A florist should be well aware of the important occasions when the flowers are expected to be mostlypurchased from them like the Valentine’s Day, festivals, weddings etc. Statistics say that most trade of flowers and bouquets are expected on the Valentine’s Day. Even the people who generally are not fond of buying flowers most certainly buy flowers on Valentine’s Day. They should always be at their best on such days, the more décor they will have on their stalls, shops etc may attract more and more customers and they can even earn enough which they cannot earn usually in a whole month.It is a general trend that people prefer to visit those shops from where they could get most of the things they need so that they don’t have to roam around to search for other related things. So for such special occasions like Valentine’s Day or Christmas etc., the florists usually keep the heart shaped balloons, cards and even small stuffed toys also which attracts most of the customers because a customer finds ease to get all the related stuff from one shop.
The next tactic for them is choosing an appropriate location for their shops, stalls etc. Location plays an important role from marketing perspective. Like for example you may find most flower shops near big graveyards because thousands of people visit graveyards daily and most certainly they require flowers etc for the graves. This is what usually theydo; they choose an appropriate place for their flower shop from where they could get their maximum clientage. In cities most flower shops are near the main markets because thousands of people visit them and there is a fair chance for the florist to attract some customers.Another most important target market for the florists is the weddings. What they do is they keep their contacts with the marriage hall owners etc so whenever decoration is required, their flowers can be sold easily in large amounts because on such occasions flowers are used in a huge amount so keeping contacts with wedding planners, marriage hall owners etc gives them a lot of business because marriages happen throughout the year even if its inflation or recession.
Many of them earn enough from their annual sale in marriage ceremonies that they do not even need to sell their flowers through other occasionsetc. Even they offer their services for decorating cars for marriage, halls so along with the flowers they get paid for their services also.The florists keep contacts with institutions also. Nowadays most of the education institutes have started to promote a lot of festivals, seminars etc for their marketing, student grooming etc and décor is amongst the most priority based tasks in all those events so use of flowers is Inevitable. That gives them enough profit because number of educational institutes in a particular city is huge nowadays so almost throughout the year they get a chance to sell their flowers and earn enough profits.